The Symbol Of A Lion :: essays research papers

The image of the lion speaks to everything in the short story â€Å"A Lion on the Freeway†. It was composed by Nadine Gordimer in her short story book called The Embrace of a Soldier. Gordimer was an African essayist, and her accounts have been converted into numerous dialects including English for some individuals to appreciate.      The story â€Å"A Lion on the Freeway† is about a lion which has gotten away onto the interstate. Gordimer portrays the view of a town with a zoo in it and how the fundamental character can generally hear the creatures making clamor, particularly the lion. This savagely depicted story is short, yet makes a significant point about the lion when all is said in done.      To Gordmer, the lion is an image of wild force, and its unique home in Africa was additionally where this creator once lived. A well known expression individuals know about the lion is that it is the â€Å"king of the jungle†. That solitary expression depicts the lion consummately, in light of the fact that the lion is a being of incredible force and enthusiasm and its quality and intensity is perceived all through the world. In this story, it is contained in a pen, not taken from the wild, yet conceived there. The lion may have been conceived in bondage, yet its wild impulses are certainly still alive inside the lion’s soul. This is the reason the lion would long for an exit from its confine and quest for opportunity.      At the finish of the story, however, Gordimer clarifies of how the individuals must catch this lion and stop it by and by, if not murder it. In light of its extraordinary force and quality, the individuals fear it and therefor should figure out how to stop the lion before he causes harm. This may speak to crude human feelings and emotions from somewhere inside mankind. Individuals can't let these crude senses getaway to maintain control on the planet, so then we should keep them bolted away inside where nobody can see them. Mystery. As in the lion, these emotions are incredible, however in the public eye senses must be controlled. In any case, do individuals consistently control their feelings and what they feel on a fundamental level? Certainly not, however people in general might typically want to think thus, with the exception of maybe when it might come to adages or commercials (since they ironicly respect the individuals who stick out).      If one doesn't take a gander at â€Å"A Lion on the Freeway† cautiously, it appears to be dull and unoriginal.

Cognitive Linguistic Approach to Language Study Free Essays

It has its roots in the backtalk as a cognizant response to Chomsky etymology, tit its accentuation on formalistic syntactic investigation and its hidden supposition that language is autonomous from different types of comprehension. Progressively, proof was starting to show that language is found out and handled much similarly as different kinds of Information about the world, and that the equivalent psychological procedures are Involved In language as are Involved In different types of reasoning. For instance, In our regular day to day existences, we take a gander at things from deferent edges, we get up near them or further away and see them from various vantage focuses and with efferent degrees of granularity; we evaluate the general highlights of our condition and conclude which are significant and should be taken care of and which are less significant and should be backgrounder; we irregularity data together, see and make designs in our condition, and search for these examples in new situations when we experience them. We will compose a custom paper test on Psychological Linguistic Approach to Language Study or on the other hand any comparable subject just for you Request Now As we will find in this volume, these procedures are grinding away in language as well. The two key figures who are related with the beginning of Cognitive Linguistics are George Alaska and Ronald Linebacker. Both, t ought to be recalled, begun their professions as individuals from a gathering of youthful researchers related with the radical new methodology led by NOAA Chomsky. By the backtalk, in any case, both Alaska and Linebacker were getting progressively alienated with the formalistic way to deal with linguistic structure related with the Chomsky school. The two researchers turned their consideration, Instead, to semantic Issues, which had been moderately disregarded inside the Chomsky structure. Gold country brought up essential issues with respect to ‘objectivism’ SE jokes that is, speculations which kept up that understanding importance maps onto equitably certain conditions of issues on the planet. He contended, rather, that semantic substance is intervened by how speakers translate and conceptualize the world. A significant part of interpretation is the manner by which we classify the things in our condition. Taking up the thought of model classification created by intellectual clinician Eleanor Roach, Alaska contended that words don't name traditionally characterized classes, that Is, classes established by a lot of fundamental and adequate conditions. Or maybe, entitles can be acceptable, or less great, individuals from a classification. In a urgent and exceptionally compelling move, Alaska at that point suggested that the a syntactic development, may likewise be investigations regarding a focal, prototypical part, and various expanded, or increasingly fringe detects. A significant achievement here is the thesis by one of Alaska s understudies, Claudia Bergman, on the polymers of the relational word (Bergman, 1981). Bergman contended that t he ‘central’, ‘prototypical’ sense joins the implications of ‘above’ and ‘across’, as in The flying creature flew over the yard . Broadened faculties, related in ethicalness of some regular shared highlights, incorporate the ‘above’ sense , as in the electric is drifting past that certain point, the ‘across’ sense, as in Sam rolled over the scaffold , the ‘covering’ sense She spread the decorative liner over the table, the dispersal sense, as in The watchmen were posted everywhere throughout the slope , and a few more. Bargeman’s proposition (introduced in Alaska 1987: Case Study 2) not just roused a plenty of - examines, it additionally gave a layout to polymers concentrates all the more for the most part. La Coffs second fundamental commitment was to id substance various ‘conceptual metaphors’ that underlie our theoretical ideas and the manner in which we consider the world and ourselves (Alaska and Johnson 1980, 1999). For instance, one of the most significant reasonable illustrations is the possibility that ‘good’ or ‘active’ things are ‘up’ while ‘bad’ or ‘static’ things are ‘down’, which permits us to state that we’re feeling IoW or having ‘down time’, that things are or that that they are ‘up and going’ . This allegory was taken to mirror our essential involvement on the planet that we have as youngsters; when we fall over we feel awful; when we rests we are fixed, when we get up we are dynamic, and when we are feeling better, we truly ‘stand tall’. As talked about in a later part, reasonable allegory hypothesis has come in for a decent concur of analysis as of late and the hypothesis has been refined to assess experimental psycholinguistic discoveries just as more socio-social ways to deal with language, however the fundamental principles continue as before: language will in general mirror our physical connections with the world and unique ideas are connected to physical encounters through illustration. Linebacker’s commitment is maybe more major than Lassoes . His Cognitive Grammar (Linebacker 1987, 1991, 2008) offers an extreme reexamine of essential issues concerning the idea of semantic importance and its connection to the surface type of articulations. He proposed a ‘minimalist’ approach, whereby the main components in etymological portrayal are (a) phonological portrayals, concerning the clear type of an articulation (regardless of whether spoken, composed, or marked), (b) semantic portrayals, generally, implications, comprehensively comprehended to incorporate sober minded, situational, and all encompassing viewpoints, and (c) emblematic relations between components of (an) and components of (b). On this premise, a language comes to be described, essentially, as a stock of phonological, semantic, and emblematic units, and language procurement involves a speaker’s expanding order of these units. Critically, the units vary along various measurements. Along these lines a few units are inside complex, while others are schematic somewhat or other. For instance, the articulation can-opener is inside complex, while the part unit can is an example of the more schematic unit Noun, the entire articulation being a case of the unpredictable schematic unit [N V-ere] and its related semantics (generally: ‘ a gadget that can be utilized for V-ins Ins’). The schematic unit can authorize an open-finished arrangement of launches; along these lines, Cognitive Grammar is seeped to deal with syntactic and morphological speculations. It ought to likewise be noticed that the unit has other semantic qualities (consider models, for example, hound sweetheart , which signifies an individual, not a thing, and , where the underlying thing assigns where an individual stays); as such, the unit is polygamous, Just like the expressions of a language. The mechanics of Cognitive Grammar are talked about in more detail somewhere else in this volume. Three viewpoints, be that as it may, might be singled out for uncommon notice here: The main concerns the manner by which ‘grammaticality (or ‘acceptability-intellectual demands see little motivation to recognize the two ideas) is to be comprehended. Grammaticality, specifically, has to do with the degree to which an articulation is authorized, or legitimated, by a previously existing schematic unit, or potentially by a few such units, in the language; the fit, obviously, need not be great, neither will various speakers of the language consistently survey the issue similarly. * The subsequent perception concerns that syntactic association is naturally representative and accordingly important, and that syntactic structures †Just like individual words ND morphemes partner a structure and significance. An early demonstrative investigation concerned the latent development in English (Linebacker, 1982). Instead of being viewed as the consequence of syntactic changes, the development and its different segments, for example, the action word be the verbal participle, and the by expression, were contended to have semantic substance, which contribute aggregately to the semantic and down to earth estimation of the inactive development. Thirdly, the Cognitive Grammar approach is thoughtful to the idea that phonetic information, instead of dwelling in few very street, elevated level deliberations, may really be fairly low-level and ‘surface oriented’, comprising in numerous recollections of as of now experienced utilization and moderately shallow speculations over these recalled examples. In reasonable terms, this implies phonetic information will in general be focused on individual lexical things and their peculiar properties, concerning the syntactic situations where they happen and their complex or down to earth esteems. Additionally, the portrayal of syntactic and word-development developments will consolidate information on the lexical things which ordinarily happen in trim, likewise, by and by, to data about the sorts of circumstances in which they are probably going to be utilized. In spite of the fact that it speaks to an extreme takeoff here and there from many set up thoughts in etymology, (for example, the in the past broadly held view that sentence structure, semantics and pragmatics were to a great extent free of each other), the standards fundamental Cognitive Linguistics resounded with numerous conventional concerns one considers works of art, for example, Gustavo Steer’s Meaning and Change of Meaning (1931), C. S. Lewdest Studies in Words (1960), and different works by Stephan Almsman (e. G. , Almsman, 1964) Step by step instructions to refer to Cognitive Linguistic Approach to Language Study, Essays

Profile of the Social Avoidance and Distress Scale

Profile of the Social Avoidance and Distress Scale Social Anxiety Disorder Diagnosis Print Profile of the Social Avoidance and Distress Scale By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 22, 2020 Social Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children Witthaya Prasongsin / Getty Images The Social Avoidance and Distress Scale (SADS) is a 28-item  self-rated scale used to measure various aspects of social anxiety including distress, discomfort, fear, anxiety, and the avoidance of social situations. Scale Development The Social Avoidance and Distress Scale was developed by David Watson and Ronald Friend in 1969 and is closely linked to the Fear of Negative Evaluation Scale (FNE) by the same authors. Scales such as the SADS are most typically used by clinicians to screen for problems or by researchers to track symptoms over time, usually before and after some sort of intervention. Scale Administration Each item on the SADS is a statement about some aspect of social anxiety. When answering the Social Avoidance and Distress Scale, you must decide whether each statement is true or false for you personally. If the choice is difficult, you are asked to choose the one that is slightly more applicable based on how you feel at the moment. You are asked to answer based on your first reaction and not spend too long on any item. Below are some sample questions from the SADS. Try answering each of these as TRUE or FALSE depending on which you think applies most to you. I feel relaxed even in unfamiliar social situations.I try to avoid situations that force me to be very sociable.It is easy for me to relax when I am with strangers. Scoring A total score on the SADS is obtained based on the answers to the true/false questions. Higher scores indicate greater social anxiety. As with any self-report instrument, scores on the SADS need to be interpreted by a mental health professional and followed up with a full diagnostic interview for social anxiety disorder (SAD) when warranted. Reliability and Validity Scores on the Social Avoidance and Distress Scale have been shown to correlate moderately well with scores on the Fear of Negative Evaluation Scale and the State-Trait Anxiety Inventory (STAI), based on a sample of 206 patients. In student samples, Watson and Friend demonstrated internal consistency reliability of .94 and test-retest reliability of .68. These findings mean that this instrument has both validity (it measures what it is aimed at measuring) and reliability (the items are all measuring the same thing). SADS for Research and Clinical Use The SADS may be useful in the assessment of social avoidance among those with social anxiety disorder, both in clinical and research settings. Copyright for the Social Avoidance and Distress Scale is held by the American Psychological Association, as it was originally published in an APA journal. If you are a researcher or clinician and wish to use the SADS, you must complete an APA request form and submit a copy of the instrument as you intend to use it. A Word From Verywell If you live with symptoms of social anxiety disorder, it might be tempting to use a self-report measure such as the Social Avoidance and Distress Scale to assess whether your problems might be diagnosed as a social anxiety disorder. However, while instruments such as the SADS might be helpful in screening for a potential problem, it is only through a diagnostic appointment with a mental health professional that your issues can be properly assessed. If you feel that social anxiety is a problem that is having an impact on your daily life, consider making an appointment to discuss your concerns.

A Collection of Funny Relationship Quotes

Funny situations occur when you have complicated relationships. Look around you, and youll see that chaotic relationships  sometimes lead to amusing situations. Movies are made about relationships gone bad or just beginning. When you go to a party, you can observe couples and tell which couple had a fight before coming to the party and which one will have a fight after the party. When relationships go sour, it helps to look at the funny side. Instead of being anxious about your love life, make a joke about it and move on. If you have been through heartbreak, laugh at your mistake. The quicker you bounce back, the easier you are able to move on  and develop new relationships. Here are funny relationship quotes that will put a smile on your face the next time you are feeling down over your relationship. Funny Relationship Quotes Linda Festa: The most important thing in a relationship between a man and a woman is that one of them be good at taking orders. Erma Bombeck: Marriage has no guarantees. If that’s what you’re looking for, go live with a car battery. Frederick Ryder: When a man goes on a date, he wonders if he is going to get lucky. A woman already knows. Sarah Dessen: Relationships dont always make sense. Especially from the outside. Jonathan Carroll: You have to walk carefully in the beginning of love; the running across fields into your lovers arms can only come later when youre sure they wont laugh if you trip. Samuel Goldwyn: A bachelors life is no life for a single man. Mark Twain: What would men be without women? Scarce, sir, mighty scarce. Bobby Kelton: The difference between being in a relationship and being in prison is that in prisons they let you play softball on the weekends. Agatha Christie: An archeologist is the best husband any woman can have; the older she gets, the more interested he is in her. Glenn Beck: Remember, beneath every cynic there lies a romantic, and probably an injured one. Benjamin Franklin: Keep your eyes wide open before marriage, half shut afterward. Laurence J. Peter: Its better to have loved and lost than to do 40 pounds of laundry a week. Henry Youngman: Some people ask the secret of our long marriage. We take the time to go to a restaurant two times a week. A little candlelight, dinner, soft music and dancing. She goes Tuesdays; I go Fridays. Ronnie Shakes: Relationships give us a reason to live. Revenge. Rita Rudner: When I want to end a relationship I just say, You know, I love you. I want to marry you. I want to have your children. Sometimes they leave skid marks. Brendan Francis: A man is already halfway in love with any woman who listens to him. Jim Bishop: Watching your daughter being collected by her date feels like handing over a million dollar Stradivarius to a gorilla. Albert Einstein: Women marry men hoping they will change. Men marry women hoping they will not. So each is inevitably disappointed. Jacqueline Bisset: Ideally, couples need three lives: one for him, one for her and one for them together.

The Rise Of China And Its Consequences - 1033 Words

The rise of China and its consequences â€Å"China is a sleeping giant. Let her sleep, for when she wakes she will move the world.† - Napoleon Bonaparte Napoleon was correct with his prognosis made over 200 years ago - China is no longer sleeping she is awakening, she has not yet fully awoken and thus is yet to reach full economic and military strength. China was not successfully unified (completely) until Mao’s communist revolution victory in 1949 when he over-through the Chinese nationalists. Mao’s communist government remained in place unchallenged until his death in 1976. Post 1976 each successive leader moved further and further right, the political system in China can be classified as authoritarian and is often likened to ‘fake communism’ due to its shift right. China is a relatively new power, a new power that has developed faster than any other nation of its age on earth. China has grown at such a high rate because of its authoritarian gover nment, the bureaucracy of democracy is non-existent. Take HS2 in the UK, the miles of red tape change causes mean improving transport links takes years to even get started. In China if the government wants a new railway it builds it the following day. Its this philosophy that has allowed china to grow economically at an exponential rate. Chinas economic growth is over double that of the USA’s, China is second to the USA in military spending, and geographically its position is strong. So, what does this mean for the westShow MoreRelatedSocial Consequences Of China One Child Policy723 Words   |  3 PagesWhile china One child Policy was aimed for improvement, the policy has caused some serious social consequences. The New England Journal of Medicine s article The Effect of China s One-Child Family Policy after 25 Years discuss the social consequences of Chinas One child policy. The One child policy in china begin when Chinese governments viewed population containment as a benefit for living and economic improvement. They created a one child policy that limits the size of families, the policyRead MoreRelationship Between Chinese And American Financial Markets1379 Words   |  6 Pagesmajor drivers of that debt, and the future consequences of debt levels. The paper will also describe the the structure of Chinese banking system; it will not describe the U.S structure simply because we had a whole semester discussing that material. I believe this research is essential because of the sheer interconnectedness of the global banking system; and the rise of China specifically has implications that should not go misunderstood. The Rise of China The last forty years of development hasRead More ¬an Inevitable Consequence of Economic Growth Is Increasing Inequality1241 Words   |  5 PagesAn inevitable consequence of economic growth is increasing inequality. 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The consequences of his decision may have results of strategic importance to the relationship between not only China and the United States, but between Vietnam and the U.S., as well as other peripheral nations that share interests and territorial claims in the South China Sea. Additional aspects impacting the situation include the history that is important to understanding China’s thought process, humanitarian concernsRead MoreDisparities Between China And Cultural, Historical Perceptions Re garding Sexuality, Reproduction, And Health1503 Words   |  7 PagesEmily Truong Honors Thesis 12/16/15 Interconnections between Population Policies in China and Cultural, Historical Perceptions regarding Sexuality, Reproduction, and Health Introduction In the late 1970s and early 1980s, the Chinese government put in place the One Child Policy in order to limit the majority of families to one child each and reduce China’s population growth rate. In reality, China’s One Child Policy consisted of many one child policies, which were generally better implemented and

Market Power Free Essays

Market power allows firms to increase economic profit through strategic tactics such as erecting barriers to entry, reducing rivalry, limiting substitutes, and reducing the power of buyers and suppliers (Brickley, Smith, Zimmerman, 2009). Furthermore, market power is defined as â€Å"a company’s ability to manipulate price by influencing an item’s supply, demand or both. A company with market power would be able to affect price to its benefit. We will write a custom essay sample on Market Power or any similar topic only for you Order Now Firms with market power are said to be â€Å"price makers† as they are able to set the price for an item while maintaining market share† (Investopedia, 2013). Essentially, companies must control all of the aspects of market power in order to be able to raise prices without losing customers. If a market is easy to enter (lack of entry barriers), then a price increase will allow another firm to erode profits by introducing a lower-cost product. Similarly, if rivalry is not reduced, each price increase will allow for a rival to keep prices the same and gain market share. In addition, substitutes at lower prices will hinder efforts to raise prices. Finally, if a company has few buyers, the buyers have the power. Therefore, price increases will be met with a potential loss of major profit centers. In the NBC Video News Report: How to Raise Prices Without Losing Customers, Bob Prosen alludes to several practices that allow companies to raise customers without losing demand. Essentially, Prosen provides consultation on how to create inelastic demand, where a change in price does not result in a significant change of demand. For example, increasing the value proposition reduces the likelihood of substitute products (substitutes must copy increased value) and decreases rivalry (steps above rivals), resulting in the greater market power needed to raise prices. Prosen states that increasing value makes the customer appreciate the company more, resulting in the ability to raise price (Ramberg, 2012). As another example, Prosen stresses the importance of developing relationships, â€Å"people like to do business with people they like† (Ramberg, 2012). Essentially, Prosen is suggesting erecting barriers to entry by creating friendships and alliances, again resulting in increased market power needed to raise prices. As a capstone example of the need for market power, Research by Mark McCabe of the Georgia Institute of Technology demonstrates the market power of academic journal vendors. Essentially, McCabe found that the consolidation of academic journal vendors (libraries) has led to an oligopoly, and therefore the price structure of academic journals is highly inelastic (McCabe, 2000). Because recent mergers had resulted in few suppliers, vendors of academic journals were able to control the market and raise prices through the use of supplier power. The demand for quality research for use in education cannot change; it is required. Therefore, a change in price will not result in a drop in demand. References Brickley, J. A. , Smith, C. W. , Zimmerman, J. L. (2009). Managerial Economics and Organizational Architecture. New York: The McGraw-Hill Companies, Inc. Investopedia. (2013, March 20). Market Power. Retrieved from Investopedia: http://www. investopedia. com/terms/m/market-power. asp McCabe, M. J. (2000). Academic Journal Pricing and Market Power:. THE AMERICAN ECONOMIC REVIEW, 259-269. JJ Ramberg (Author). MSNBC (Publisher). (07/20/2008). How to Raise Prices Without Losing How to cite Market Power, Essay examples

Marketing and Communication Leadership Experience

Question: Describe about the Marketing and Communication for Leadership Experience. Answer: Introduction: The study includes the description of the characteristics of a manager along with a leader. The study also demonstrates the need of Steve Wright, chairman of Golden-tone communication PLC to become a leader rather than a manager. The proofs that have been provided in the study properly support the statements. The term manager refers to a person who is equipped with the responsibility of administrating and handling a group of an employee in an organization. On the other hand, the leader is the person who leads or controls a group of staff in an organization. The key difference between them is that manager sees co-workers as just employees and leader perceives the co-workers as followers. Another difference between them is that managers have good ideas, but the leaders actually take the responsibility to implement them. The study also has supported to the fact that the organizations need responsive organizational structure. Organizational structure is the blueprint on the basis of which the organization stands still and does business. For responding as quick and accurately as possible the organizations forwards through incorporating the responsive organizational structure. An organizations market strategy can be reflected through its responsiveness (Yinan, Tang and Zhang 2014). Characteristics of a Manager: Personal Features: Self-motivation: The self-motivation is a very crucial characteristic of a manager. Every manager should have the quality (Contractor et al. 2015). If the manager is not capable of motivating himself or others then in crucial time the organization can face various issues. Reliability: Every manager should be dependable. The higher authorities, as well as the co-workers and juniors, should be able to depend on the manager (Lam et al. 2015). Communication Features: Written communication: Effective writing skills are must have the quality of the good manager. A manager should have knowledge of writing with proper grammar and format (Davis, Matsumoto and Zhang 2015). Public speaking: Knowing the methods of speaking publicly is another crucial feature of a good manager. It enhances the skill of motivating other workers. Particular: The managers have to be specific at what they want so that no confusion remains in the mind of the employee about delivering the task accurately (Contractor et al. 2015). Business Related Quality: Industry knowledge: When the managers are completely aware of what kind of industry they are in, they can provide a better quality effort for the organization (Hung and Huang 2014). Organization: Knowing the organization is another feature that the managers should have to be a good one. Basic money is handling: A manager must have the knowledge of the capital he or she is allowed to spend so that the fund can be utilized properly (Verboncu et al. 2015). Relationship Features: Customer Service: Looking forward to providing enhanced customer service has to in the mind of manager every time (Hung and Huang 2014). The managers must put resources to improve the customer service day by day. Team player: The managers must function as a team so that the progress of the organization never stops (Verboncu et al. 2015). Other Features: Collaboration: Setting up collaboration with other employees is as much important as making better relation with the customer (Hung and Huang 2014). Value to others: A good manager should have the decency to give value to the employees. According to Davis, Matsumoto and Zhang (2015), it has been proven that the employees seek recognition from their supervisor, it assists them in doing well in the given tasks. Organizing presentation: A manager should be all ready for giving a presentation as the motivation The Reasons Behind Steve Wright Should Behave Like a Leader: The manager and leader, these two can be distinguished very easily in a theoretical way but in reality is hard to separate. It is because most of the person contains both the characteristics. The following three reasons have been discussed in the study to support the point. The Drawbacks of Steve Wright: The comities rather takes decisions rather Steve Wright which increases the time of confirming and applying decisions. It avoids Steve to provide his full potential and skills to make changes as per the rapid changing environment. Steve Wright is not able to address the rapid changes in the telecommunication industry as the organization does not include any fresh technology. As the organization have not been able to address the issues due to change in the telecommunication sector, Steve Wright have not able to make the organization competitive. In addition with that, Steve Wright does not include the skills that a leader must contain. It have been a great factor in terms of increasing the internal strengths such as efficiency of employees. Create Energetic Environment: As a leader tends to move the team toward a successful position rather pushing them to achieve the objectives. If Steve can lead the team rather continuously pushing them then, the employees will feel more valuable to the organization and create an atmosphere where everyone will tend to work harder (Horowitz and Stam 2014). Relationship Building: For making the better relation between employees and management the manager is the key. If the manager becomes a leader, then he will be more connected to the team and higher management will have more information about the employees. This way a healthy environment can be created (Boon and Biron 2016). Going in the Correct Path: The manager pushes the team toward getting the objective without knowing how to eliminate the slightest faults in the process. These small faults can be the cause of the delay of work or even failure (Bolton, Brunnermeier and Veldkamp 2013). As the leader will be a part of the movement, the leader will have all the information of the smallest activities in the task. Characteristics of a Leader: Jason Robbins, CEO and President of ePromos Promotional Products, can be taken as a successful leader to be compare with Steve Wright. He has the capability of hiring the right employee which Steve does not have. Jason also has the intellectuality of accepting failure. On the other hand, Steve have been failed to accept his failure as a manager which resulted into creating more pressure on employees. The reason have been an another cause for Steve to become a leader. A leader values its employees but Steve have also failed to do that. Compassion and Consistency: Making a true natural inclination with your staff makes it a greater amount shocking that distinctive issues What's more scorn can worm to Also crash the gathering (Senge 2014). During those side of the point The point when your bunch understands that you need aid human should be their worries, they will presumably worth of effort with you furthermore the table for your vision, as opposed to encouraging negative sentiments. Continuously an unfaltering pioneer will pick up you respect Furthermore validity, which is key will getting the buy to starting with the gathering (Northouse 2015). Eventually, Tom's perusing setting an instance of respectability also validity; the gathering will be compelling reason on enactment the same route. Trustworthiness and Heading: Those people who would straightforward, especially something like concerns, make it altogether more possible that snags will a chance to be had a tendency to Concerning illustration contradicted should stay away starting with. Validity Moreover takes under record preferred assessment Also advancement (Hunter et al. 2013). Hosting the dream will break peculiar also try to magnificent things that point those employees to set those strides imperative to arrive is a vital typically for the great activity. By seeing the thing that might make and managing those targets on the greater part proficient technique will arrive, an incredible pioneer can settle on stunning transform (Senge 2014) Correspondence: Viable correspondence keeps the gathering managing the good undertakings with those good state of the brain. In the off chance that you confer viable over desires, issues Also exhortation, your staff will most likely react furthermore help your targets (Hunter et al. 2013). Made as an example, on the off risk that a website crashes, the association loses that true customer, alternately organization's subsidizing drives away, administering organization's gathering through the system without solidifying will be as attempting Similarly as it is incredulous. Certification may be associated with profitability, and its manager's occupation concerning illustration the gathering pioneer should instill a sure vitality (Northouse 2015). That is the spot your silly slant will finally bring about shortages. Chief assembly with giggles during the missteps likewise restricted should holler. On the off possibility that you need aid continually figuring crazy how will find the amusingness in the bat tles, your working environment will transform under A glad and heartless space, the place organization's agents suspect attempting in, as contradicted should dreading it. The supervisor might make it and side of the point to break jokes for the aggregation and help distinctive examinations about weekend arranges Furthermore outings. Its these short breaks starting with those present workload that stay with effectiveness levels higher and much better (Hunter et al. 2013). Adaptability: Not every issue solicitations the same plan. Toward continuously versatile to new contemplations What's more sufficiently liberal should consider them as you move forward the likelihood that you will spot the vast majority perfect gas response (Daft 2014). You will situate an instance for organization's one assembly and adjust keen contemplations. Conviction: A big dream and the capability to see it through may be a champion around the practically fundamental depicts for power. The pioneer who puts stock in the mission furthermore progresses in the course for it will be an inspiration What's more at stake with their devotees. Made similarly as an example, not each single individual are those same. An essential idea, notwithstanding something that is consistently overlooked (Hernandez, Long and Sitkin 2014). An individual need social viewpoints, vernacular hindrances, different informatively foundations, personality qualities Furthermore varying regard frameworks with which people originate pre-adapted that unbelievably impacts how information may be taken care of What's more translated (Daft 2014). A couple of kin works outstandingly underweight, and others don't. Some respond best will heighten adoration; others contemplate it truly and close down. Keeping On mind those conclusion objective will move forward An leader's viability Concern ing illustration A pioneer, you ought further bolstering have the capacity with changing your procedure with respect to a person toward distinct premise, in perspective of the present cautiously. Leaders capability will execute this thought will expect An enormous part clinched alongside your limit will get the best fill in crazy for your one assembly what's more distinctive accomplices along he alternately she sets out (Hernandez, Long and Sitkin 2014). Organizational Structure: As per the business and target market of Golden-tone Telecommunication PLC (GT), the flat organization structure is the best option. The flat organization structure refers to the framework that consists of less or often no levels of management between employees and management. The Advantages of Flat Organization Structure: That level cooperation oversees specialists same time propelling their extended Incorporation in the essential heading transform. It raises the representatives' level about commitment in the affiliation. It expels plenitude layers for administrations enhance that coordination furthermore paces for correspondence the middle of laborers (Yinan, Tang and Zhang 2014). Fewer levels of organization invigorate a requesting fundamental heading transform around laborers (Witt and Schwesinger 2013). Eliminating those pay rates of focal point organization diminishes an association's using costs (Yinan, Tang and Zhang 2014). The Difference between Hierarchical and Flat Structure: Communication: The felt organization structure provides a great communication between the employees and management as there is less amount of management in between them (Griffin 2013). On the other hand, the communication among them in the hierarchical organization structure is very low as there exist multiple managers between the employees and management. Decision making: In flat organization structure as the communication is sound; the decisions can be made more effectively and quickly (Witt and Schwesinger 2013). In hierarchical organization structure, the decisions can take a lot of time as the analysis has to the done to the ground and because of less connection of management to the staffs it faces various obstacles. Lesser Cost: As there are no multiple layers in the flat organization structure, the cost of the GT in terms of giving salaries will decrease and the saved capital can be used for enhancing various parts of the business (Griffin 2013). The speed of Change: In hierarchical structure, the increased bureaucracy is hampering the pace of the GT toward changing with the market needs. Through transforming into the flat organization, the organization will see a tremendous flexibility (Witt and Schwesinger 2013). Benefits of Responsive Organization Structure: Better Communication: Littler organizations with authoritative level structures can all the more effortlessly speak with workers at all levels. By sheer volume, bigger organizations face challenges in conveying steady and precise data (Erkutlu 2012). Level hierarchical structures evacuate obstructions between top-level supervisors and bleeding edge representatives. Hierarchical Flexibility: Associations with fewer levels amongst directors and workers can all the more effortlessly execute vital administration arranges, make a move ventures for transient objectives and make a move on approach and procedural changes (Heger, Jung and Wong 2012). By following up on a level nearer to cutting edge workers, directors can screen progress toward objectives and targets and in addition get more prompt input with respect to the attainability of a particular activity arrangement. Authoritative Response: Extensive associations with numerous administration levels may not surrender obligation to lower-level chiefs to settle on vital choices or even choices specifically influencing client administration at lower levels (Erkutlu 2012). Offer Organizational Goals: Extensive associations might have the capacity to viably convey hierarchical objectives, yet because of the distinction between upper administration and lower level representatives, the common advantage of achieving those objectives may not be caught on (Heger, Jung and Wong 2012). Level authoritative structures incorporate lower-level administrators in the objective setting process and enable them to help the organization achieve those objectives (Erkutlu 2012). Team: Through integrating the responsive organization structure GT will enhance the working abilities of the employees they will be more efficient and flexible in terms of serving as per the market criteria (Heger, Jung and Wong 2012). Need for Responsive Structure in GT: Better Organizational Culture: As GT needs to establish a good organization culture which will provide the environment that the employees need to work better and sincerely, the organization must integrate a responsive organizational structure (Souitaris, Zerbinati and Liu 2012). To be More Reflective to the Market Need: The organization can predict and act as the market will change. This is one of the most important criteria for every organization (Witt and Schwesinger 2013). IF GT will not be able to act as per the changes in the market, then the organization will be doomed. Better at Achieving Objectives: The organization will be able to make the best out of its resources and reach to the objective as fast as possible. This will help the organization to concentrate on the parts that need to be corrected or modified as well as growing in the market rapidly (Souitaris, Zerbinati and Liu 2012). Recommendation for Implementing and Maintaining Organization Structure: Encouraging Employees: In order to make all the employees feel the need of the responsive organization structure, the manager may not encourage them for integrating responsive structure directly instead of that he can encourage them about connecting with the colleagues in a different way so that the work can be done more efficiently. Protecting Proprietary Data: Regarding sharing information, the organization must create such policies that will provide priority to need to know' rather than dare to share.' It is because in most of the businesses transparency is the prime driver of responsiveness. Documentation: Through documentation of GTs hierarchical framework and publishing it on its website will allow everyone to see the reporting structure, respective roles and liabilities. This way the employees will have more information about their organizations environment. Conclusion: From the above study, it can be concluded that the transformation from the hierarchical structure to the flat organization structure is not only a profitable but also will serve the organization to remain in the market for years. There are various diverse hierarchical structures each with their focal points and inconveniences. The most suitable structure will rely on upon the span of the business and the sort of business. Level structures function admirably for little organizations or those with a little number of employment parts. However, a business with a level structure needs to guarantee that every chief's range of control does not turn out to be too wide so they can not deal with their immediate reports adequately. The characteristics of the manager and leaders assisted in differentiating the small facts that separate those from each other. The recommendation also has been a good approach to make GT consider to focus on the prime areas of implementation. References: Bolton, P., Brunnermeier, M.K. and Veldkamp, L., 2013. Leadership, coordination, and corporate culture.The Review of Economic Studies,80(2), pp.512-537. Boon, C. and Biron, M., 2016. Temporal issues in personorganization fit, personjob fit and turnover: The role of leadermember exchange.Human Relations, p.0018726716636945. Contractor, F., Foss, N.J., Kundu, S. and Lahiri, S. eds., 2015. Microfoundations of Global Strategy: Role of Leadership and Manager Characteristics.Global Strategy Journal. Daft, R.L., 2014.The leadership experience. Cengage Learning. Davis, A.K., Ge, W., Matsumoto, D. and Zhang, J.L., 2015. The effect of manager-specific optimism on the tone of earnings conference calls.Review of Accounting Studies,20(2), pp.639-673. Erkutlu, H., 2012. The impact of organizational culture on the relationship between shared leadership and team proactivity.Team Performance Management: An International Journal,18(1/2), pp.102-119. Griffin, R.W., 2013.Fundamentals of management. Cengage Learning. Heger, L., Jung, D. and Wong, W.H., 2012. Organizing for resistance: How group structure impacts the character of violence.Terrorism and Political Violence,24(5), pp.743-768. Hernandez, M., Long, C.P. and Sitkin, S.B., 2014. Cultivating Follower Trust: Are All Leader Behaviors Equally Influential?.Organization Studies, p.0170840614546152. Horowitz, M.C. and Stam, A.C., 2014. How prior military experience influences the future militarized behavior of leaders.International Organization,68(03), pp.527-559. Hung, L.F. and Huang, C.M., 2014. An analysis of the relations among job characteristics, manager leadership behaviours, and employees' job satisfaction-The case of Taiwanese tax officials.African Journal of Business Management,8(15), p.612. Hunter, E.M., Neubert, M.J., Perry, S.J., Witt, L.A., Penney, L.M. and Weinberger, E., 2013. Servant leaders inspire servant followers: Antecedents and outcomes for employees and the organization.The Leadership Quarterly,24(2), pp.316-331. Lam, J., Fox, K., Fan, W., Moen, P., Kelly, E., Hammer, L. and Kossek, E.E., 2015. Manager characteristics and employee job insecurity around a merger announcement: The role of status and crossover.The Sociological Quarterly,56(3), pp.558-580. Northouse, P.G., 2015.Leadership: Theory and practice. Sage publications. Senge, P.M., 2014.The dance of change: The challenges to sustaining momentum in a learning organization. Crown Business. Souitaris, V., Zerbinati, S. and Liu, G., 2012. Which iron cage? Endo-and exoisomorphism in corporate venture capital programs.Academy of Management Journal,55(2), pp.477-505. Verboncu, I., Zeininger, L., Miha, M. and Irimie, S., 2015. Romanian Sme'S Management: Leader Versus Manager In A Nutshell. InProceedings of the INTERNATIONAL MANAGEMENT CONFERENCE(Vol. 9, No. 1, pp. 21-32). Faculty of Management, Academy of Economic Studies, Bucharest, Romania. Witt, U. and Schwesinger, G., 2013. Phylogenetic footprints in organizational behavior.Journal of Economic Behavior Organization,90, pp.S33-S44. Yinan, Q., Tang, M. and Zhang, M., 2014. Mass customization in flat organization: The mediating role of supply chain planning and corporation coordination.Journal of Applied Research and Technology,12(2), pp.171-181.

Constructive Conflict Management in Tesco

Constructive Conflict Management in Tesco

Ufos exist Essays - Ufology, Unidentified Flying Object, Free Essays

Ufos exist Essays - Ufology, Unidentified Flying Object, Free Essays Ufos exist The Existence of UFOs is Real? Was that merely a shooting star streaking across the night sky, or was it a glimpse of some sort of alien aircraft? I believe that we are not the only intelligent life forms that exist in this vast universe, and it is my opinion that the earth has been visited by extraterrestrial beings. Sightings of unusual aerial phenomena date back to ancient times, but only after 1947, have UFOs been widely discussed because of publication worldwide. Moreover, many things support this concept of UFOs existence such as sightings, crop circles, encounters, and abductions. Furthermore, Area 51, which is a top-secret military facility that the government would not discuss about to the public, has been at the center of the UFO existence controversy for many years. The government denies its existence, but how do you explain the 240 or more white Jeep Cherokees patrolling an area that does not exist? This and many other factors are what contribute to the mystique of the highly restricted place called Ar ea 51 and the existence of flying saucers known as UFOs. Although, there is no official data or record about the UFO sighting, according to folk tales, it can be said that people does observed such flying objects since historic times. The first sighting of UFOs is marked since the late 1800 by most of the researchers. Private pilot Kenneth Arnold made the most famous and prominent UFO sighting in the year 1947. In addition, he claimed to observe nine circular objects in the skies over the state of Washington and described these objects like saucers skipping over water. There the term Flying Saucer was born. This event led to the reporting of similar reports in different parts of the world at different times. Moreover, according to a rough estimate, about 60% of such reports are hoax or due to some other reasons. While, some of the objects noticed in the sky were definitely Nguyen 2 astronomical in nature like comets and asteroids. However, some UFOs reporting were also a result of disillusion like clouds. There are certain natural phenomenons that give rise to various hypothetical shapes formation on the astronomical horizons. Most of these halos are also perceived by naked eyes and are called as UFOs by populace. Since 1947 there have been UFO sightings in almost every country sometimes there is something called a UFO wave, which for a short time UFO sighting increases rapidly in one certain area. For instance, UFO waves occurred in Italy in 1954 and in the United States in 1947. Furthermore, nobody can explain anything about these waves and attempts to link them with hysteria, mentality and stress have all failed. However, a good amount of 40% cases are still left to be researched. There are enough evidences that rule out all the possible human errors, psychological aspect and hallucinations. In addition, the reports do claim the presence of extra terrestrial components in the earth's atmosphere on scientific analysis. There are also people that often report the marks that are supposedly left by an alien spaceship at grounds, known as trace case. Such incidents are reported mainly by the inhabitants of remote and rural areas. Furthermore, similar evidence to support the reality of abduction events has been lacking or relatively uncompelling but the physical evidence events such as trace case has been more successful. For instance, a trace case that occurred near Trans-en-Provence, France, on January 8, 1981. The witness was working in his garden when he heard a low whistling sound. Upon turning around, he saw an ovoid object in the sky that approached the terrace at the bottom of the garden an d landed. The witness moved forward cautiously to observe the strange phenomenon but, within a minute, the object rose and moved away in the same direction from which it had arrived. It continued to emit a low whistle. The witness approached the scene of the apparent landing and observed circular depressions, separated by a crown, on the ground. Scientists and researchers are working extensively to mark the presence of life on other planets and their possible intervention in earth's atmosphere. However, no significant milestone has yet been reached by any of the

Navajo Music Essay Example | Topics and Well Written Essays - 750 words

Navajo Music - Essay Example The context of music is considered in terms of where it should be performed, she function that it serves and the type of audience. The history of the music is also considered.   Navajo music is made up of wide range of genres such as rap, rock and country music and they are performed in either their native language or in English. It traditional takes the form of ceremonial chants and echo themes. The ancient Navajo music is vocal accompanied by instruments such as rattles, rasp, flute, bullroarer and drumsticks. Their songs are mainly sacred with spiritual messages in them. They also have patriotic, recreational and work songs that do not have sacred themes in them. The popular songs are for public performances while the sacred ones are reserved for religious ceremonies and events.2.  Activities involving musicThis is concerned with how the people put music into practice. It further answers the question on how the practice of making the music is reflected in the larger social nor ms. The Navajo perform their sacred music in ceremonies and rituals that are usually not to be recorded, filmed or made available to the members of the public in any way. The singers who sing the sacred songs must also be qualified to offers prayers to the gods. The vocalists who lead the prayers are in a position to come up with harmony, balance as well as health matters in the songs.This aspect of music considers the style, genres, text, movement, transmission, composition and text. Style is defined as the organization of the music sound

Understanding the sign and symptons of teenage suicide Term Paper

Understanding the sign and symptons of teenage suicide - Term Paper Example Mr. and Mrs. Lisbon despite actions and strategies are not able to stop the deaths of their daughters. The book is about a catholic family that lives in Michigan that is set in 1970s. Father of the family, Ronald is a teacher that teaches math in a private school but the mother is a home maker. Ronald’s family constitute five daughters. Characters in the novel are Cecilia Lisbon, Lux Lisbon, Mary Lisbon and Bonnie Lisbon. Cecilia Lisbon is a sister to Mary Lisbon. She is the main character in the novel with her being shy and this is known by her elder sisters. She is found of invoking Virgin Mary and spend most of her time listening to Celtic music. She commits suicide and after her death it is discovered in her diary entries that she was trying to speak of her sister and her being a single entity. Cecilia attempts suicide several times with firs attempt being slitting her wrists during a bath. The second successful attempt of suicide that becomes successful is during her menstrual cycle when she jumps onto a spiked fence. Lux Lisbon gets in love with Trip Fontaine. Trip Fontaine asks the parents of Lux so that they could be able to attend a dance. The request leads to the girls being locked in the house for most part of winter with dare consequences. This leads to the death of lux in June during winter. Mary Lisbon is the second oldest in the family. She tries to keep her appearance after the death of her sisters through wearing of brighter sweaters. She attempts suicide on the night of June fifteenth but does not die. She spend most of her time sleeping after the attempt. She later dies in July after taking sleeping pills. The book, the Virgin suicide was written by Jeffrey Eugenides. Suicide topic is portrayed in the book with involvement of a Lisbon girls engaging in suicide with unknown reasons. Devices that are used in the book bringing about major topics in the

Fragrance Advertising and Brand Study

Fragrance Advertising and Brand Study INTRODUCTION TO THE PROJECT What is Brand? â€Å"Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to customers.† Brand is a name or symbol that is commonly known to identify a company or its products and separate them from the competition. A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or its products/services. These are usually the businesses name or the name of a product, although it can also include the name of a feature or style of a product. Brand Positioning In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Also positioning is defined as the way by which the marketer creates impression in the customers mind. The task of the marketer is to mould consumer perceptions so as to occupy the desired position for his brand. Perceptions or brand positions can be changed even if the product is the same; this is known as repositioning of a brand. Positioning has four components. The first component is the product class or the product category in which the brand is to operate. The second is the consumer segmentation. It is impossible to think of a position for a brand without, at the same time, considering the segment for which offers benefits that other brands do not. The third is the mapping of the brand in the consumer mind. Brand benefits and attributes make up the fourth component of positioning. A consumer can allot a position in her mind only to a brand whose benefits are meaningful to her. The search for vacant positions in the market must be conducted with reference to the product benefits and the preferred importance of such benefits. The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the Definition from Wikipedia The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the consumers mind? Is there a vacant position? The answers lead us to a product concept and the emotional or psychological values which it must offer. The position which a brand seeks in the target customers mind is influenced by its functional features or attributes. The attribute must be such as to make the position credible. The position of the brand is also influenced by its non- functional features comprising functional as well as emotional or psychological values. Positioning is the pursuit of differential advantage. One of the major contribution of positioning theory to marketing strategy has been to bring out the concept of dissimilarity between the brands in the minds of target consumers and to uncover the many opportunities for such perceived differentiation based upon the capabilities of the product. Who am I? What am I? For whom am I? Why me? The answers to these would determine the brands position in the mind of the consumers. Except for the most basic necessities, consumers buy product both for their functional benefits and their symbolic meanings. Consumers prefer to buy those products and brands that match best with their image of themselves. Brands can be, and are likened to people; they acquire human characteristics. This is known as brand personality. It refers to the symbolic and emotional characteristics of a brand. Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a companys management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions. COMPANY PROFILE McNroe Consumer Products Pvt Ltd 14,Netaji Subhas Road. Kolkata Phone- +91 33 22102095 Website-www.mcnroe.com Vision To become the most admirable grooming and lifestyle brand in India. The booming young adult population with high disposable income is more conscious of the latest trends than ever before. Keeping pace with changing times, the company is sharply focused to create and offer great products to the Indian Youth. HISTORICAL BACKGROUND The company was originated in the year 1986 as McNROE Chemicals. Promoted by Mr. N.K Daga. He is currently a Director in the company. McNROE Chemicals was incorporated as McNROE Chemicals Pvt. Ltd. On 26th July 1996. In September, 2009 the name of the Company changed as â€Å"McNROE Consumer Products Pvt. Ltd. with a view to reflect the aspiration to be a personal care Company. The company operates on a sound understanding of fragrance and its relevance to customers. The business of the Company grew in size and stature and in first 10 years of its business successfully expanded the area of distribution of its products to the states of Eastern North East India and North Central India. PRESENT STATUS Presently the company is a 140 crore company. The companys distribution network spans across Dealers, sales agents, CF agents and Super Stockist. Company brands are distributed across the country through a team of 1200 distributors covering 380000 Retail outlets. The Company has its manufacturing units in the state of Uttaranchal. The company is currently building capability to enter and serve Modern Trade Outlets. The marketing strategy of the company has been consulted by the Future Brands. MAJOR BRANDS HEAVENS GARDEN Products- Talcum Powder, Skin Care (Anti septic Cream, cold cream, moisturizing lotion) SECRET TEMPTATION (Female Range) Products- Talcum powder, perfumeries (perfumes deodorants) WILD STONE (Male Range) Products- Talcum Powders, perfumeries (perfumes deodorants), Skin care products (Shaving cream, After shave lotion, Shaving brush, Soap) Premium range of cosmetics is marketed under the brand name SECRET TEMPTATION and WILDSTONE for female and male range respectively. Mass family segment is marketed under the brand name HEAVENS GARDEN. The range of products of company include talcum powder, cold cream, anti septic cream, deodorant, spray perfume, moisturizing lotion, After Shave Lotion, Soap. INTRODUCTION TO THE BRAND WILD STONE Living life on the edge can be intensely pleasurable. Wild Stone is for the man who enjoys unshackled pleasure Wild Stone is a quintessentially male brand, providing personal care products for young Indian males. Rough and rugged, it does away with the controlled norms of social interaction, taking contact between men and women to an elemental, instinctual level. Wild Stone bases its products on the changing needs of Indias youth. Wild Stone answers the need for fragrance on the go, with its Deodorants and Perfumes. The strong fragrances are ideally suited for Indian weather conditions. Soaps and shaving products complete a mans personal care ritual. With a wide range of fine fragrances, Wild Stone offers an international experience to its users. The brand was started in the year 2005, targeting the middle class working people. Their products are targeted at the uber-masculine male â€Å"who loves living life on the edge†. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. The brand is targeted at male aged 22-28. All its campaigns revolve around this central theme of seduction where girls make the first move. The feeling of being seduced gives a big boost of self confidence to a man. Along with these, the brand also ensures that customers are constantly engaged with new fragrances and campaigns. The company started the brand with a tagline â€Å"Wild by nature†. They moved on to the â€Å"Barely Legal† tagline which was more subtle and had sexual Undertones. Now the brand has again a new Tagline â€Å"It happens†. The new tagline gives a message that Wild Stone man doesnt have to Try Too Hard†. Brand anchor is â€Å"Dangerous Liaisons† and the brand destination is to become â€Å"The iconic Indian Male Fantasy brand that owns the space of Indian sensuality†. Wild Stone has grown rapidly over the last two years, to emerge as the number three brand in the fastest growing FMCG category today. It is the top brand in several states, has achieved universal awareness. With a clearly differentiated position, and strong growth across categories, Wild Stone is set for success. Wild Stone has become one amongst the top three brands in the Indian deodorant market within few years of its launch. Wild Stone deodorant has a national market share of 7.4%. PRODUCTS Deodorants TalcShaving cream Soap Aftershave Lotion DEODORANTS Night Rider Green, aromatic,floral, woody, musky Wild Stone Wild Stone Aqua Fresh Citrus, spicy, floral, ambery, woody, musky Aqua freshness with citrus and amber. Wild Stone Raw Passion Aromatic, green, citrus, slightly fruity, ambery, woody, musky Sparkling, energetic irresistibly masculine. Wild Stone Ultra Sensual Aromatic, lavender, rosemary, spicy fresh, woody, musky The classic fragrance of the Wild Stone man. Wild Stone Hydra Energy Citrus, fresh, lavender, spicy, aromatic, green,woody, ambery, musky Refreshing fragrance, perfect to begin your day. Wild Stone Forest Spice Green citrus, lavender, aromatic, spicy, woody, powdery, musky Adventurous to the core. OBJECTIVE OF THE STUDY To study the deodorants industry in India To study the companys desired consumer perception of its brand WILDSTONE To make an in depth study and analysis of the actual brand perception of the consumers To locate gaps, if any, between the desired and actual brand perception Recommend strategies, based on my project study results, to plug such gaps. Research design and methodology Sources of data collection The study is a cross sectional study. Data was collected at a single point of time. For the purpose of present study a related sample of population were chosen for the sake of convenience. Primary data: It is the data collected afresh or for the first time OR It is data which is collected by the researcher directly from the respondents. There are various methods of data collection. The ones I have used are:- Observation : Data is collected based on observation done in the market Interview method:. Collected some information by informal interviews by the target consumers at different places to formulate the correct questionnaire. Questions related to the survey were asked on one to one basis Questionnaire: Designing the questionnaire Ø Multiple choice questions Ø Scaling Ø Subjective Method of sampling It refers to the method to be applied and the technique to be used in selecting the sample. Random sampling A sampling process where each element in the target population has a equal chance or probability of inclusion in the sample. Judgmental Sampling The selection of a unit, from the population based on the judgment. Judgment sampling involves the choice of subjects who are most advantageously placed or in the best position to provide the information required. They could reasonably be expected to have expert knowledge by virtue of having gone through the experience and processes themselves and might perhaps be able to provide good data or information to the researcher. Sample size A sample is a part of the total population .It can be an individual or a group of elements selected from the population. Although it is a subset it is representative of the population. The Sample size is 120. Questionnaire The questionnaire format was made in accordance to the research objective. However the questionnaire was modified as the survey progressed for the purpose of seeking more authentic information to enhance post survey analysis The questionnaire format is available in the annexure Research methodology It is a set of systematic techniques used by scientific researchers. During execution, the framework should always indicate the purpose of what one is doing at that moment The research methodology used is Descriptive Analysis study: Descriptive research (or statistical research)  § This research describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, when, where and how  § Although the data description is factual, accurate and systematic, the research cannot describe what caused the situation.  § The description is used for frequencies, averages and other statistical calculations.  § Qualitative research often has the aim of description and researchers may follow it up with examinations of why the observations exist and what the implications of the findings are. In brief, descriptive research deals with everything that can be counted and studied. However there are always restrictions to that. Our research must have an impact to the lives of people around us. Similarly the results of this project will be beneficial to both the company and the consumers since the company will use these key findings about the consumers brand and consumption perception to design its marketing and other strategical concepts to position the brand in the consumers mind. ANALYSIS OF THE STUDY As mentioned the project is relating to mapping the consumer perception about the brand WILDSTONE. Evaluating the different framework available for conducting the survey. Then shorlisting the appropriate framework. For this project KAPFERERs BRAND IDENTITY PRISM have been considered for the survey. Brand Identity Prism Kapferer has developed a brand identity prism where he distinguishes a sender and recipient side, plus an externalisation and internalisation side. The 6 identity facets express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. The six facets of the identity prism can be described as- Physique -Physique is both the brands backbone and its tangible added value. It is the basis of the brand. An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Personality- An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. Culture- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. Here culture means the set of values feeding the brands inspiration. Relationship- It is the handshake between the consumer and the organization. Reflection It is the consumers perception about the product. Self image-If reflection is a targets outward mirror, self image is the targets own internal mirror. Through our attitude towards certain bran, we indeed develop a certain type of internal relationship with ourselves. An external intangible facet reflecting the customer attitude towards the brand. These six facets define the identity of the brand as well as the boundaries within which it is free to change or to develop. It demonstrates that these facets are all interrelated and form a well structured entity. Kapferers brand identity prism defines the following: The brands particular vision and aim What makes the brand different What need is the brand fulfilling What are the value or values What is its permanent nature What are the signs which make it recognizable BRAND IDENTITY PRISM OF WILD STONE DATA ANALYSIS The following are the results of the survey done for the brand Wild Stone.The questionnaire was designed based on the Brand Identity Prism.The 6 identity facets of the prism express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. 1. What is your Profession? 69 percent of the target consumers were serviced based people. 31 percent people were business men. 2. Why do you use deodorant? A question was asked by the people relating to the utility of deodorant to them.43 percent of the people use deodorant for freshness. 23 percent of the target consumers use it for removing body odor. 3. From where do you purchase deodorant? 4. How do you give importance to the factors while purchasing a deodorant? (Rank 1 for the highest priority and 5 for the lowest) When the target consumers were asked about the priority they have before purchasing a deodorant for themselves, 43 percent people go for the fragrance. They give importance to the smell of the deodorant. 27 percent give importance to the brand of the deodorant. 5. Which brand of deodorant do you use? (The survey was done for the 3 brands of deodorants. Axe, Park Avenue and Wild Stone. The survey of the customer was not considered if he used any other brand of deodorant.) 48 percent of the target consumers are the users of AXE, an HUL product. Axe holds the major share among the other brands of deodorants i.e Park Avenue and Wild Stone which holds 24 and 28 percent respectively. PHYSIQUE An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Physique is the starting point of branding and therefore it forms the brands backbone. 6. How do you recognize the Wild Stone products? * More than 1 answer was also given by the target consumers. For eg. a consumer may say that he recognize the product by the color and logo. An open ended question was asked by the target customers about the recognition of the Wild Stone brand. The question was asked by the consumers to know what makes them recognize the brand Wild Stone. As surveyed with 120 target consumers, 64 percent people recognize the Wild Stone brand products by the color. Around 12 percent people recognize by the logo unit of the brand. Only 17 percent people were able to recognize the logo unit of the brand i.e. the Scratch Mark. Few people recognized the product from their overall packaging unit. 7. Which color comes to your mind when you think of the Wild Stone product? * More than 1 answer was also given by the target consumers. Again an open ended question was asked to the target consumers to know what color comes in their mind when they think about the Wild Stone brand.39 percent of the target consumers responded the color black .17 percent consumers perception matched with the companys view i.e. the color Silver .The company associated silver with the brand. As the color silver signifies self-confidence and self-assurance. However, majority chose the color black with the brand. 8. Other than the Brand name, what symbol in the product helps you recognize the product? Logo unit helps to recognize the brand easily. Logo units are the representatives of the brands. Only 22 of the target consumers recognized the symbol in the product i.e. the scratch marks. PERSONALITY An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. 9. If Wild Stone a man, which age group should he belong to? The brand identity prism focuses on the personality of the brand. The intangible facets like the age, the character etc. of the brand. The company has positioned the brand to reflect the person belonging to the age group between 22-28. Around 56 percent of the people matched with the companys perception.31 percent of the target consumers perceives the brand to belong to the age group of 18-22. 10. Which celebrity would you suggest who should endorse Wild Stone? As the company says the brand is definitely for male. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. All its campaign revolve around the central theme of seduction where girls make the first move. Had Wild Stone been a person, its appearance would have been a masculine type. Company feels the brand as the masculine and the mysterious type.38 percent of the target consumer feels that Akshay Kumar is the better choice who can endorse the brand. Akshay Kumar the action hero is known better for his masculine nature. So the majority feel Akshay Kumar as the best option for endorsing this brand. They have the same perception as the company. Company also positioned the brand as mysterious if a person.And around 32 percent of the target consumers feel Emraan Hashmi (better known for his mysterious characters in Bollywoodmovies) can be a better option for endorsing the brand. 11. What sort of games would Wild Stone play, if a man? ENJOYS A HINT OF DANGER The Wild Stone brand as a person will enjoy a hint of danger. Company positioned it as a brand which enjoys the risk and adventure. The danger with that adventure is enjoyed. Bungee jumping is considered as the most dangerous game among the options given. 20 people of the total 120 believe that the brand Wild Stone if a person will enjoy Bungee Jumping. But 48 out of 120 believe that Wild Stone as a person will enjoy river rafting the most as it appeals more thrilling and adventurous. REFLECTION- An exterior facet with tangible and intangible areas, and defines the behaviour that identifies the brand the way the brand connect to its customers. 12. If Wild Stone were a person, rate the following attributes: (1 denotes for Strongly Agree and 5 for strongly disagree) CULTURE- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. 13. If Wild Stone a person, please rank its modernity. The company positioned the brand to be modern. It belongs to the young generation. 58 percent of the target consumers feel the same. 14. If Wild Stone a person, which nationality would he belong? The nationality plays an important role in understanding the cultural background of the brand the consumers would associate it to. The brand belongs to the Indian Nationality.58 percent of the target consumers say that the brand is the Indian brand. It belongs to the Indian nationality.17 percent of the target consumers say that the brand is of American nationality. SELF IMAGE Self-image is the external intangible facet reflecting the customers attitude towards the brand. These inner thoughts connect personal inner relationship with the brand. So called: the target internal mirror 15. Describe people who will be users of Wild Stone brand. * More than 1 answer was also given by the target consumers. When the Wild Stone users were asked about how they feel when they use the Wild Stone deodorants or how they fe Fragrance Advertising and Brand Study Fragrance Advertising and Brand Study INTRODUCTION TO THE PROJECT What is Brand? â€Å"Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to customers.† Brand is a name or symbol that is commonly known to identify a company or its products and separate them from the competition. A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or its products/services. These are usually the businesses name or the name of a product, although it can also include the name of a feature or style of a product. Brand Positioning In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Also positioning is defined as the way by which the marketer creates impression in the customers mind. The task of the marketer is to mould consumer perceptions so as to occupy the desired position for his brand. Perceptions or brand positions can be changed even if the product is the same; this is known as repositioning of a brand. Positioning has four components. The first component is the product class or the product category in which the brand is to operate. The second is the consumer segmentation. It is impossible to think of a position for a brand without, at the same time, considering the segment for which offers benefits that other brands do not. The third is the mapping of the brand in the consumer mind. Brand benefits and attributes make up the fourth component of positioning. A consumer can allot a position in her mind only to a brand whose benefits are meaningful to her. The search for vacant positions in the market must be conducted with reference to the product benefits and the preferred importance of such benefits. The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the Definition from Wikipedia The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the consumers mind? Is there a vacant position? The answers lead us to a product concept and the emotional or psychological values which it must offer. The position which a brand seeks in the target customers mind is influenced by its functional features or attributes. The attribute must be such as to make the position credible. The position of the brand is also influenced by its non- functional features comprising functional as well as emotional or psychological values. Positioning is the pursuit of differential advantage. One of the major contribution of positioning theory to marketing strategy has been to bring out the concept of dissimilarity between the brands in the minds of target consumers and to uncover the many opportunities for such perceived differentiation based upon the capabilities of the product. Who am I? What am I? For whom am I? Why me? The answers to these would determine the brands position in the mind of the consumers. Except for the most basic necessities, consumers buy product both for their functional benefits and their symbolic meanings. Consumers prefer to buy those products and brands that match best with their image of themselves. Brands can be, and are likened to people; they acquire human characteristics. This is known as brand personality. It refers to the symbolic and emotional characteristics of a brand. Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a companys management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions. COMPANY PROFILE McNroe Consumer Products Pvt Ltd 14,Netaji Subhas Road. Kolkata Phone- +91 33 22102095 Website-www.mcnroe.com Vision To become the most admirable grooming and lifestyle brand in India. The booming young adult population with high disposable income is more conscious of the latest trends than ever before. Keeping pace with changing times, the company is sharply focused to create and offer great products to the Indian Youth. HISTORICAL BACKGROUND The company was originated in the year 1986 as McNROE Chemicals. Promoted by Mr. N.K Daga. He is currently a Director in the company. McNROE Chemicals was incorporated as McNROE Chemicals Pvt. Ltd. On 26th July 1996. In September, 2009 the name of the Company changed as â€Å"McNROE Consumer Products Pvt. Ltd. with a view to reflect the aspiration to be a personal care Company. The company operates on a sound understanding of fragrance and its relevance to customers. The business of the Company grew in size and stature and in first 10 years of its business successfully expanded the area of distribution of its products to the states of Eastern North East India and North Central India. PRESENT STATUS Presently the company is a 140 crore company. The companys distribution network spans across Dealers, sales agents, CF agents and Super Stockist. Company brands are distributed across the country through a team of 1200 distributors covering 380000 Retail outlets. The Company has its manufacturing units in the state of Uttaranchal. The company is currently building capability to enter and serve Modern Trade Outlets. The marketing strategy of the company has been consulted by the Future Brands. MAJOR BRANDS HEAVENS GARDEN Products- Talcum Powder, Skin Care (Anti septic Cream, cold cream, moisturizing lotion) SECRET TEMPTATION (Female Range) Products- Talcum powder, perfumeries (perfumes deodorants) WILD STONE (Male Range) Products- Talcum Powders, perfumeries (perfumes deodorants), Skin care products (Shaving cream, After shave lotion, Shaving brush, Soap) Premium range of cosmetics is marketed under the brand name SECRET TEMPTATION and WILDSTONE for female and male range respectively. Mass family segment is marketed under the brand name HEAVENS GARDEN. The range of products of company include talcum powder, cold cream, anti septic cream, deodorant, spray perfume, moisturizing lotion, After Shave Lotion, Soap. INTRODUCTION TO THE BRAND WILD STONE Living life on the edge can be intensely pleasurable. Wild Stone is for the man who enjoys unshackled pleasure Wild Stone is a quintessentially male brand, providing personal care products for young Indian males. Rough and rugged, it does away with the controlled norms of social interaction, taking contact between men and women to an elemental, instinctual level. Wild Stone bases its products on the changing needs of Indias youth. Wild Stone answers the need for fragrance on the go, with its Deodorants and Perfumes. The strong fragrances are ideally suited for Indian weather conditions. Soaps and shaving products complete a mans personal care ritual. With a wide range of fine fragrances, Wild Stone offers an international experience to its users. The brand was started in the year 2005, targeting the middle class working people. Their products are targeted at the uber-masculine male â€Å"who loves living life on the edge†. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. The brand is targeted at male aged 22-28. All its campaigns revolve around this central theme of seduction where girls make the first move. The feeling of being seduced gives a big boost of self confidence to a man. Along with these, the brand also ensures that customers are constantly engaged with new fragrances and campaigns. The company started the brand with a tagline â€Å"Wild by nature†. They moved on to the â€Å"Barely Legal† tagline which was more subtle and had sexual Undertones. Now the brand has again a new Tagline â€Å"It happens†. The new tagline gives a message that Wild Stone man doesnt have to Try Too Hard†. Brand anchor is â€Å"Dangerous Liaisons† and the brand destination is to become â€Å"The iconic Indian Male Fantasy brand that owns the space of Indian sensuality†. Wild Stone has grown rapidly over the last two years, to emerge as the number three brand in the fastest growing FMCG category today. It is the top brand in several states, has achieved universal awareness. With a clearly differentiated position, and strong growth across categories, Wild Stone is set for success. Wild Stone has become one amongst the top three brands in the Indian deodorant market within few years of its launch. Wild Stone deodorant has a national market share of 7.4%. PRODUCTS Deodorants TalcShaving cream Soap Aftershave Lotion DEODORANTS Night Rider Green, aromatic,floral, woody, musky Wild Stone Wild Stone Aqua Fresh Citrus, spicy, floral, ambery, woody, musky Aqua freshness with citrus and amber. Wild Stone Raw Passion Aromatic, green, citrus, slightly fruity, ambery, woody, musky Sparkling, energetic irresistibly masculine. Wild Stone Ultra Sensual Aromatic, lavender, rosemary, spicy fresh, woody, musky The classic fragrance of the Wild Stone man. Wild Stone Hydra Energy Citrus, fresh, lavender, spicy, aromatic, green,woody, ambery, musky Refreshing fragrance, perfect to begin your day. Wild Stone Forest Spice Green citrus, lavender, aromatic, spicy, woody, powdery, musky Adventurous to the core. OBJECTIVE OF THE STUDY To study the deodorants industry in India To study the companys desired consumer perception of its brand WILDSTONE To make an in depth study and analysis of the actual brand perception of the consumers To locate gaps, if any, between the desired and actual brand perception Recommend strategies, based on my project study results, to plug such gaps. Research design and methodology Sources of data collection The study is a cross sectional study. Data was collected at a single point of time. For the purpose of present study a related sample of population were chosen for the sake of convenience. Primary data: It is the data collected afresh or for the first time OR It is data which is collected by the researcher directly from the respondents. There are various methods of data collection. The ones I have used are:- Observation : Data is collected based on observation done in the market Interview method:. Collected some information by informal interviews by the target consumers at different places to formulate the correct questionnaire. Questions related to the survey were asked on one to one basis Questionnaire: Designing the questionnaire Ø Multiple choice questions Ø Scaling Ø Subjective Method of sampling It refers to the method to be applied and the technique to be used in selecting the sample. Random sampling A sampling process where each element in the target population has a equal chance or probability of inclusion in the sample. Judgmental Sampling The selection of a unit, from the population based on the judgment. Judgment sampling involves the choice of subjects who are most advantageously placed or in the best position to provide the information required. They could reasonably be expected to have expert knowledge by virtue of having gone through the experience and processes themselves and might perhaps be able to provide good data or information to the researcher. Sample size A sample is a part of the total population .It can be an individual or a group of elements selected from the population. Although it is a subset it is representative of the population. The Sample size is 120. Questionnaire The questionnaire format was made in accordance to the research objective. However the questionnaire was modified as the survey progressed for the purpose of seeking more authentic information to enhance post survey analysis The questionnaire format is available in the annexure Research methodology It is a set of systematic techniques used by scientific researchers. During execution, the framework should always indicate the purpose of what one is doing at that moment The research methodology used is Descriptive Analysis study: Descriptive research (or statistical research)  § This research describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, when, where and how  § Although the data description is factual, accurate and systematic, the research cannot describe what caused the situation.  § The description is used for frequencies, averages and other statistical calculations.  § Qualitative research often has the aim of description and researchers may follow it up with examinations of why the observations exist and what the implications of the findings are. In brief, descriptive research deals with everything that can be counted and studied. However there are always restrictions to that. Our research must have an impact to the lives of people around us. Similarly the results of this project will be beneficial to both the company and the consumers since the company will use these key findings about the consumers brand and consumption perception to design its marketing and other strategical concepts to position the brand in the consumers mind. ANALYSIS OF THE STUDY As mentioned the project is relating to mapping the consumer perception about the brand WILDSTONE. Evaluating the different framework available for conducting the survey. Then shorlisting the appropriate framework. For this project KAPFERERs BRAND IDENTITY PRISM have been considered for the survey. Brand Identity Prism Kapferer has developed a brand identity prism where he distinguishes a sender and recipient side, plus an externalisation and internalisation side. The 6 identity facets express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. The six facets of the identity prism can be described as- Physique -Physique is both the brands backbone and its tangible added value. It is the basis of the brand. An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Personality- An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. Culture- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. Here culture means the set of values feeding the brands inspiration. Relationship- It is the handshake between the consumer and the organization. Reflection It is the consumers perception about the product. Self image-If reflection is a targets outward mirror, self image is the targets own internal mirror. Through our attitude towards certain bran, we indeed develop a certain type of internal relationship with ourselves. An external intangible facet reflecting the customer attitude towards the brand. These six facets define the identity of the brand as well as the boundaries within which it is free to change or to develop. It demonstrates that these facets are all interrelated and form a well structured entity. Kapferers brand identity prism defines the following: The brands particular vision and aim What makes the brand different What need is the brand fulfilling What are the value or values What is its permanent nature What are the signs which make it recognizable BRAND IDENTITY PRISM OF WILD STONE DATA ANALYSIS The following are the results of the survey done for the brand Wild Stone.The questionnaire was designed based on the Brand Identity Prism.The 6 identity facets of the prism express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. 1. What is your Profession? 69 percent of the target consumers were serviced based people. 31 percent people were business men. 2. Why do you use deodorant? A question was asked by the people relating to the utility of deodorant to them.43 percent of the people use deodorant for freshness. 23 percent of the target consumers use it for removing body odor. 3. From where do you purchase deodorant? 4. How do you give importance to the factors while purchasing a deodorant? (Rank 1 for the highest priority and 5 for the lowest) When the target consumers were asked about the priority they have before purchasing a deodorant for themselves, 43 percent people go for the fragrance. They give importance to the smell of the deodorant. 27 percent give importance to the brand of the deodorant. 5. Which brand of deodorant do you use? (The survey was done for the 3 brands of deodorants. Axe, Park Avenue and Wild Stone. The survey of the customer was not considered if he used any other brand of deodorant.) 48 percent of the target consumers are the users of AXE, an HUL product. Axe holds the major share among the other brands of deodorants i.e Park Avenue and Wild Stone which holds 24 and 28 percent respectively. PHYSIQUE An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Physique is the starting point of branding and therefore it forms the brands backbone. 6. How do you recognize the Wild Stone products? * More than 1 answer was also given by the target consumers. For eg. a consumer may say that he recognize the product by the color and logo. An open ended question was asked by the target customers about the recognition of the Wild Stone brand. The question was asked by the consumers to know what makes them recognize the brand Wild Stone. As surveyed with 120 target consumers, 64 percent people recognize the Wild Stone brand products by the color. Around 12 percent people recognize by the logo unit of the brand. Only 17 percent people were able to recognize the logo unit of the brand i.e. the Scratch Mark. Few people recognized the product from their overall packaging unit. 7. Which color comes to your mind when you think of the Wild Stone product? * More than 1 answer was also given by the target consumers. Again an open ended question was asked to the target consumers to know what color comes in their mind when they think about the Wild Stone brand.39 percent of the target consumers responded the color black .17 percent consumers perception matched with the companys view i.e. the color Silver .The company associated silver with the brand. As the color silver signifies self-confidence and self-assurance. However, majority chose the color black with the brand. 8. Other than the Brand name, what symbol in the product helps you recognize the product? Logo unit helps to recognize the brand easily. Logo units are the representatives of the brands. Only 22 of the target consumers recognized the symbol in the product i.e. the scratch marks. PERSONALITY An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. 9. If Wild Stone a man, which age group should he belong to? The brand identity prism focuses on the personality of the brand. The intangible facets like the age, the character etc. of the brand. The company has positioned the brand to reflect the person belonging to the age group between 22-28. Around 56 percent of the people matched with the companys perception.31 percent of the target consumers perceives the brand to belong to the age group of 18-22. 10. Which celebrity would you suggest who should endorse Wild Stone? As the company says the brand is definitely for male. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. All its campaign revolve around the central theme of seduction where girls make the first move. Had Wild Stone been a person, its appearance would have been a masculine type. Company feels the brand as the masculine and the mysterious type.38 percent of the target consumer feels that Akshay Kumar is the better choice who can endorse the brand. Akshay Kumar the action hero is known better for his masculine nature. So the majority feel Akshay Kumar as the best option for endorsing this brand. They have the same perception as the company. Company also positioned the brand as mysterious if a person.And around 32 percent of the target consumers feel Emraan Hashmi (better known for his mysterious characters in Bollywoodmovies) can be a better option for endorsing the brand. 11. What sort of games would Wild Stone play, if a man? ENJOYS A HINT OF DANGER The Wild Stone brand as a person will enjoy a hint of danger. Company positioned it as a brand which enjoys the risk and adventure. The danger with that adventure is enjoyed. Bungee jumping is considered as the most dangerous game among the options given. 20 people of the total 120 believe that the brand Wild Stone if a person will enjoy Bungee Jumping. But 48 out of 120 believe that Wild Stone as a person will enjoy river rafting the most as it appeals more thrilling and adventurous. REFLECTION- An exterior facet with tangible and intangible areas, and defines the behaviour that identifies the brand the way the brand connect to its customers. 12. If Wild Stone were a person, rate the following attributes: (1 denotes for Strongly Agree and 5 for strongly disagree) CULTURE- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. 13. If Wild Stone a person, please rank its modernity. The company positioned the brand to be modern. It belongs to the young generation. 58 percent of the target consumers feel the same. 14. If Wild Stone a person, which nationality would he belong? The nationality plays an important role in understanding the cultural background of the brand the consumers would associate it to. The brand belongs to the Indian Nationality.58 percent of the target consumers say that the brand is the Indian brand. It belongs to the Indian nationality.17 percent of the target consumers say that the brand is of American nationality. SELF IMAGE Self-image is the external intangible facet reflecting the customers attitude towards the brand. These inner thoughts connect personal inner relationship with the brand. So called: the target internal mirror 15. Describe people who will be users of Wild Stone brand. * More than 1 answer was also given by the target consumers. When the Wild Stone users were asked about how they feel when they use the Wild Stone deodorants or how they fe